Supermarket Loyalty Cards: Food for Thought?
Jordan Kelly • 10 February 2024

Is This Why Countdown Has Just Made Its 'One Card' A 'By Registration Only' System?

You used to be able to access Countdown's supermarket specials via a One Card that was available to customers whether or not you wanted to formally register and give away your personal data to the chain.


That's all changed suddenly. You can't access the specials any more without having to apply formally for some new "rewards card".


And it's tied to what was - and is no longer, again, without formal registration - the previous "Smart Fuel" card offered by the AA.


It's all now one card . . . and, assumedly, a more streamlined, conjoint, personal data harvesting scheme?


Any comments or information, anyone? I'd love some deeper insights into what's really going on with this scheme and the depth and use of the personal data being collected by these chains and their associated enterprises.


Take a look at what's going on with some of these "loyalty card" schemes in the UK:  https://www.youtube.com/watch?v=EG6DaZC0GC0&t=7s


Any insights or information, anyone? I'd love some deeper understanding of what's going on with the data harvesting, sharing and usage associated with these cards here in New Zealand.

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