The Tide Is Turning on Woke Nightmare, 'DEI', in the Corporate Sector
Jordan Kelly • 30 July 2024

John Deere Returns to Selling Tractors Instead of Profit-Eroding Virtue Signalling; Other Big Brands Ditch DEI As Shareholders Realise 'Go Woke, Go Broke' Is A Universal Law

Family First NZ's Chief Executive and Founder, Bob McCoskrie, has released a comprehensive, broad-ranging, authoritative and not-to-be-ignored 'Diversity, Equity & Inclusion (DEI)' deep dive curation and commentary.


His conclusion:  DEI is dying a rapid, global death as corporations and their shareholders (of ALL political persuasions) realise it's a financial disaster on steroids.


It's a must-watch for any sane CEO or politician:

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