Shape Up, Countdown
Jordan Kelly • 9 February 2024

Focus on Food First, Countdown

A couple of weeks ago, I passed through Waipukurau and popped into the local Countdown. As I was trundling around doing what one does in the average supermarket, the following announcement came over the loudspeaker (this might be a slightly summarised version):


"Attention shoppers. If anyone says anything to any of our staff that makes them feel uncomfortable, you'll be asked to leave, and the police may be called."


Like . . . WHAT? And the definition of discomfort causation might be? According to whom?


I looked around for any sign of trouble in the camp, but there was no sign of anything. It was just some random, intimidating, announcement over the loudspeaker, aimed at every shopper daring to breathe (let alone, actually speak) inside a Countdown store.


One can only assume that this is some bullshit, random woke policy creeping into the ranks of Countdown corporate.


What's the purpose of this random, unprovoked, self-consciousness-engendering intimidation of the Countdown customer base?


Whose Need Is It to Intimidate Customers?


Most of the check-out operators (by way of worker hierarchy example) in the small selection of Countdowns I frequent are good-natured and helpful. And I don't believe for one moment that any of them have actually asked their corporate management to intimidate their customers with this random loudspeaker announcement.


May I respectfully (you know, Countdown, respect?) suggest that Countdown corporate put its focus on the quality of the FOOD you sell, rather than psychologically paralysing your customers into being too terrified to speak to anyone in your retail environments.


Example: 


In the past week, I've bought quite a number of products from Countdown that simply have to be thrown out.


1) Avocados that are rubbery and revolting within a couple of days of purchase. (See photo)


2) Basil plants that are almost dead by the next morning. (See photo)


3) Shamefully misleadingly labelled "fresh, stone-baked bread" that is actually imported frozen from Australia. Countdown 'fresh bread' imported frozen | Otago Daily Times Online News (odt.co.nz)  As the Otago Daily Times' article points out:  The label on the $8 loaf states: “There’s nothing quite like the taste of fresh bread, warm out of the oven and lathered in butter.” 


Yeah. And there's nothing quite like the taste of being duped with misleading advertising or labeling.


And there's nothing quite like the feeling that you have to be uber-careful you don't accidentally have the "wrong" intonation to your vocal quality when you say "hello" to, or ask a question of, a supermarket staff member.


Lest you be thrown to the floor by some over-exuberant security guard, while you wait to be handcuffed because you smiled at someone, or made some innocent comment, and someone decided they were "uncomfortable" - or, more to the point, they were encouraged to be so, by their woke corporate management.

Other News, Reviews & Commentary

by Jordan Kelly 27 July 2026
Fellow Pet Owners & Followers of the Harry Kelly Case . . . and the Collusive Machinations of the Veterinary Sector’s ‘Regulatory’ Environment
by Jordan Kelly 19 July 2026
This Is Harry. Remember His Face, Massey, You Bastards.
by Jordan Kelly 19 July 2026
Jodie Banner, the Information is the Information. Who Do You Need to 'Consult' With, Have It Sanitised By, Re-Engineered By, Strategised By, or Created By, Before You Finally Release Something to Me?
by Jordan Kelly 17 July 2026
The Multiple Hidden Liabilities in Every Massey Referral: What Vets and Pet Owners Need to Know
by Jordan Kelly 15 July 2026
Massey University Council Members: Ya'll Look So Happy. Do You Care that Your 'Massey-Happiness' Certainly Doesn't Extend to those Paying for Your Institution's 'Services'?
by Jordan Kelly 6 July 2026
Is VCNZ Running A Protection Racket to (a) Cover for Licensed Staff It's Mandated to Hold Accountable, or (b) Cover for A Major Veterinary 'Hospital' Operating Its ICU with NO Qualified Veterinarians on its Evening Shifts and Night Shifts, or (c) BOTH? One Month Later . . . VCNZ Won't Answer and Nor Will Massey . . . So What Does that Indicate?
by Jordan Kelly 6 July 2026
Public & Donor Megafunds Not Spent on Fixing the Root Cause of Massey's Veterinary Practices and Ethics Problems. No, No. Spent Working Out How to Shut Me Up About What They Did to My Dog . . . So Other Pet Owners Don't Learn What Goes On At Its 'Companion Animal Hospital'
by Jordan Kelly 4 July 2026
MORAL INJURY OR EQUALLY EVIL? Massey Vet Students on December 1: Were You Deceived . . . or Participants In the Deception? (PART ONE)
by Jordan Kelly 29 June 2026
' Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has. ' - Margaret Mead (And with zero doubt, what's going on at Massey University's Companion Animal 'Hospital' Needs A World of Urgent Change . . . to Stop More Pets Being Subjected to Huxley's House of Veterinary Horrors )
by Jordan Kelly 18 June 2026
Bypassing Managerial Stonewalling at AVBC, AVMA & RCVS to Alert Accreditors' Directors of their Directorial Liability Obligations
Show More