Packaging Design Without Thought
Jordan Kelly • 9 July 2024

Manufacturers Should Take A 'Customer First' Attitude to their Packaging

I like Ecostore products for what they claim (and I have found no reason to disbelieve) is their use of natural (e.g. essential oil) ingredients over the highly toxic crap in most household cleaning and personal care products.


BUT . . . like any other manufacturer, Ecostore would do well to consider the full demographic range of their customers when deciding on their packaging formats.


Here's a classic example:  I buy the company's dishwasher powder. And I am regularly faced with the battle of trying to get the bloody "child-proof" lid off.


There's a certain way you have to hold your mouth, at a certain moment, at the same time as you apply a certain amount of strength, in order to twist the lid off of these bottles. And apparently, I frequently don't have the required "knack".


The last bottle I bought, I had to take down to the friendly blokes at the local Mitre 10, to open for me.


It shouldn't be necessary. I'm not old and I'm not frail. But there would be a substantial percentage of Ecostore's customers who are. And they shouldn't have to engage in a physical battle with the packaging of the products they use every day.

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