News Media in Freefall: Just 1-in-3 Has Any Trust & NZ Has World's Highest 'News Avoidance' Rate
Jordan Kelly • 25 February 2025
Woke & Wiggling Around the Truth . . . NZers Turning Their Backs on 'Legacy Media' in Droves
New Zealanders' trust in mainstream media has fallen steadily over the past five years to hit an all-time low point, whereby now only one in three of us (that would not include yours truly, of course) has any degree of trust in the "news" these traditional outlets serve up.
The National Director and podcast host of Family First - an increasingly popular and now well-followed conservative Christian lobby group - dissects the key components of the New Zealand findings within a greater 46-country survey conducted annually.
Among its key findings are that:
- While 2020 findings in the annual 'Trust in News in (New Zealand)' survey (by the AUT Research Centre for Journalism, Media & Democracy in conjunction with the Reuters' Insititute for the Study of Journalism) showed that 53 percent of New Zealanders trusted the news "in general", by 2024 that figure sat at just 33 percent (and that wasn't a "complete trust", either. The "complete trust" figure sat at a miniscule 3 percent).
- Key reasons for distrust in mainstream media included that: Reporting is biased; reporting is opinion more than fact; story angles are dictated by the political leanings of the newsroom staff; poor journalism (factual mistakes, dumbed down stories and clickbait headlines); spun or twisted stories to fit a political agenda: government funding erosion of neutrality in reporting. You see the clear theme coming through here.
- New Zealand has the highest rate of news avoidance in the world, viz a viz the above-listed reasons.
Something to be proud of, NOT.
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by Jordan Kelly
•
25 May 2025
Learn the Plays & Ploys of New Zealand Government Agencies to Beat Them At Their Own Sordid Game Since starting 'The Customer & The Constituent' back in January 2024, I've been learning things about the New Zealand political scene as it relates to Ministers and their Ministries (or agencies or bureaus), and also the behind-the-curtain Parliamentary machinations related to them. Things I almost wish now that I didn't know. But they're things that, for better or for worse, ALL New Zealanders should know, about the way the New Zealand Government and its "public service" really operates. If you don't know how things operate in reality (not just the PR fluff on their websites) in some of these big-name agencies that we are forced to deal with in one way or another, at some time or another, depending on the need or issue you're attempting to have solved or resolved, you could go around in ever-increasing frustrating circles for weeks, months and even years. Before getting absolutely nowhere . And the worst part is: That's the intention . The 5 D's 1) Delay 2) Defer 3) Deny 4) Defend 5) Dismissed They're largely self-explanatory, but it's an absolute playbook that they stick to, and apparently senior agency bureaucrats and Ministers and their staff are taught this as a rite of passage into parliamentary and career public "roles" . . . and then are sworn to secrecy over it, in a manner that almost has "Eyes Wide Shut" secret society overtones to it. You NEVER refer to the '5 D's' outside of the walls of inner sanctums. However, I'd add two more "D"s to their list: The sixth: Deaf (as in, Ignore). The seventh: Dumb .. And oh my goodness, let me count the ways (which I will do in further articles in this Series, in specific, detailed and named examples). So between your introduction herein to the 'D's', and my ongoing and, I hope, enlightening, series for your continuing and essential edification regarding How Wellington Really Works, I trust that you'll end up knowing how to deal with this sordid scene in a more strategic manner, for a less infuriating time, and maybe even with an outcome. Although there's no guarantee that any "outcome" won't be no outcome. Because that's almost always their intention. Oh, and I do hope that my pieces actually do become an ongoing series, because they do "hit men" (of sorts), too. Yeah, really. Paid generously (with your money, by the way) to "remove" "difficult" ( their words; not mine) individuals. Like me. Stay tuned. See you again shortly. I hope. (PS: I think a feel a book coming on.) COMING NEXT : A drill-down on each of the 'D's. And next up after that: The detailed argument I'll put to the private sector on why hiring an ex-bureaucrat is a very bad idea ( Hint: You might think it gives you in-house lobbyist power and back-door influence, but the price you'll pay is the '5D' customer service anti-culture they'll foster throughout your organisation. Even IF you keep them away from the frontline, it will happen by osmosis anyway. And faster than you think. The worst part? The longer you keep them, the more irreversible the damage they'll seed in your culture. Which then hits your brand. And so on. So, to C-suites everywhere, this will be a read you NEED .